Persona Cosmetics

NEW!

VOLUMIZING TUBING MASCARA

Available Now

Smudge-proof. Waterproof. Effortless

Not Your Average Eyeliner.

Shop Now

Soft, rich pigment in a clean, no-fuss formula

Your Lips, Only Sharper.

shop now

Shop our best-selling & newest makeup must haves

AWARD WINNER

Dreamstick Cream Blush

Rated 4.7 out of 5

Based on 504 reviews

$28.00

AWARD WINNER

Dreamstick Cream Bronzer

Rated 4.8 out of 5

Based on 232 reviews

$28.00

New

The Sharpener

Rated 4.9 out of 5

Based on 50 reviews

$8.00

persona pomegranate daymask peptide lip balm

TRENDING 🔥

Daymask Peptide Lip Balm

Rated 4.7 out of 5

Based on 79 reviews

$22.00

See All

persona chocolate volumizing tubing mascara

NEW

Volumizing Tubing Mascara

$24.00

NEW

Black & Chocolate Mascara Duo

$40.00 $48.00

Beginner-friendly, Multi-use

POWERBRUSH COLLECTION

BUNDLE & SAVE

Powerbrush Bundle

Rated 4.4 out of 5

Based on 29 reviews

$88.00 $108.00

Line+Detail Brush

Rated 4.8 out of 5

Based on 17 reviews

$20.00

Blush+Highlight Brush

Rated 4.9 out of 5

Based on 61 reviews

$24.00

Base+Conceal Brush

Rated 4.6 out of 5

Based on 45 reviews

$24.00

Apply+Blend Brush

Rated 4.8 out of 5

Based on 46 reviews

$20.00

Smudge+Define Brush

Rated 4.5 out of 5

Based on 6 reviews

$20.00

See All

FACE

View products

LIPS

View products

EYES

View products

Easy-to-Use

EYESHADOWS

Identity Eyeshadow Palette

Rated 4.9 out of 5

Based on 277 reviews

$42.00

NEW

Eyepaint Liquid Eyeshadow

Rated 4.1 out of 5

Based on 16 reviews

$22.00

New

Eyepaint Liquid Eyeshadow Trio

Rated 4.7 out of 5

Based on 6 reviews

$60.00 $66.00

I've said it once, and I'll say it again: This is one of the most underrated eyeliners out there. Persona Cosmetics' 24 HR Waterproof Eyeliner glides on for all-day, all-night wear with a creamy, blendable formula you can trust not to budge.

“I love how creamy and blendable these multi-use sticks are,” says BDG's executive beauty director Faith Xue. “They’re so easy to use and add the most natural-looking flush that you can also apply on lips and eyes.”

Persona, the makeup line marketed for brown-eyed clientele, piqued our interest with a spirited new berry color to enjoy during the colder months. For both lips and cheeks, the hydrating, silky, no-shimmer (thank goodness) infusion also contains antioxidant green and white teas to soothe skin.

Perfect for using on the go, the Persona DreamStick Cream Bronzing Multi-Stick is a multiuse stick for eyes, lips, and cheeks and leaves a natural, skin-like finish. Its buildable and blendable formula is much appreciated by those who like to apply makeup with their fingers.

MIX & MATCH 2 FOR $44 Shop Now

MIX & MATCH
2 FOR $44
Shop Now