Skip to content
New Arrivals
Best Sellers
Shop by Category
Eyes
Eyeshadow
Eyebrow Gel
Eyeliner
Lips
Lip Gloss
Tinted Lip Balm
Matte Liquid Lipstick
Lip Liner
Face
Bronzer
Blush
Highlighter
Multi-Sticks
Nails
Makeup Tools
PowerBrush Collection
Makeup bags
Sale
Merch
Digital Gift Card
Sale
Blog
About
About Us
Our Philosophy
Careers
Account
Cart
Your cart is empty
Free Makeup Bag ($26 value) with any order +$50
Country/region
United States (USD $)
Country/region
Afghanistan (AFN ؋)
Åland Islands (EUR €)
Algeria (DZD د.ج)
Andorra (EUR €)
Anguilla (XCD $)
Antigua & Barbuda (XCD $)
Argentina (USD $)
Armenia (AMD դր.)
Aruba (AWG ƒ)
Ascension Island (SHP £)
Australia (AUD $)
Austria (EUR €)
Bahamas (BSD $)
Bahrain (USD $)
Bangladesh (BDT ৳)
Barbados (BBD $)
Belgium (EUR €)
Belize (BZD $)
Bermuda (USD $)
Bhutan (USD $)
Bolivia (BOB Bs.)
Bosnia & Herzegovina (BAM КМ)
Botswana (BWP P)
Brazil (USD $)
Brunei (BND $)
Bulgaria (BGN лв.)
Burkina Faso (XOF Fr)
Burundi (BIF Fr)
Cambodia (KHR ៛)
Cameroon (XAF Fr)
Canada (CAD $)
Cape Verde (CVE $)
Caribbean Netherlands (USD $)
Cayman Islands (KYD $)
Central African Republic (XAF Fr)
Chad (XAF Fr)
Chile (USD $)
China (CNY ¥)
Colombia (USD $)
Congo - Brazzaville (XAF Fr)
Costa Rica (CRC ₡)
Côte d’Ivoire (XOF Fr)
Croatia (EUR €)
Cyprus (EUR €)
Czechia (CZK Kč)
Denmark (DKK kr.)
Dominica (XCD $)
Dominican Republic (DOP $)
Ecuador (USD $)
Egypt (EGP ج.م)
El Salvador (USD $)
Estonia (EUR €)
Eswatini (USD $)
Ethiopia (ETB Br)
Finland (EUR €)
France (EUR €)
French Guiana (EUR €)
French Polynesia (XPF Fr)
French Southern Territories (EUR €)
Gabon (XOF Fr)
Gambia (GMD D)
Germany (EUR €)
Ghana (USD $)
Greece (EUR €)
Guadeloupe (EUR €)
Guatemala (GTQ Q)
Guernsey (GBP £)
Guinea (GNF Fr)
Guyana (GYD $)
Haiti (USD $)
Hong Kong SAR (HKD $)
Hungary (HUF Ft)
India (INR ₹)
Indonesia (IDR Rp)
Iraq (USD $)
Ireland (EUR €)
Israel (ILS ₪)
Italy (EUR €)
Jamaica (JMD $)
Japan (JPY ¥)
Jersey (USD $)
Jordan (USD $)
Kenya (KES KSh)
Kosovo (EUR €)
Kuwait (USD $)
Laos (LAK ₭)
Latvia (EUR €)
Lebanon (LBP ل.ل)
Liberia (USD $)
Liechtenstein (CHF CHF)
Lithuania (EUR €)
Luxembourg (EUR €)
Macao SAR (MOP P)
Madagascar (USD $)
Malawi (MWK MK)
Malaysia (MYR RM)
Maldives (MVR MVR)
Mali (XOF Fr)
Malta (EUR €)
Martinique (EUR €)
Mauritania (USD $)
Mauritius (MUR ₨)
Mayotte (EUR €)
Mexico (USD $)
Moldova (MDL L)
Monaco (EUR €)
Montenegro (EUR €)
Morocco (MAD د.م.)
Mozambique (USD $)
Namibia (USD $)
Nepal (NPR ₨)
Netherlands (EUR €)
New Zealand (NZD $)
Nicaragua (NIO C$)
Niger (XOF Fr)
Nigeria (NGN ₦)
Norway (USD $)
Oman (USD $)
Pakistan (PKR ₨)
Panama (USD $)
Paraguay (PYG ₲)
Peru (PEN S/.)
Philippines (PHP ₱)
Poland (PLN zł)
Portugal (EUR €)
Qatar (QAR ر.ق)
Réunion (EUR €)
Romania (RON Lei)
Rwanda (RWF FRw)
San Marino (EUR €)
São Tomé & Príncipe (STD Db)
Saudi Arabia (SAR ر.س)
Senegal (XOF Fr)
Seychelles (USD $)
Sierra Leone (SLL Le)
Singapore (SGD $)
Slovakia (EUR €)
Slovenia (EUR €)
South Africa (USD $)
South Korea (KRW ₩)
Spain (EUR €)
Sri Lanka (LKR ₨)
St. Barthélemy (EUR €)
St. Martin (EUR €)
St. Pierre & Miquelon (EUR €)
Suriname (USD $)
Svalbard & Jan Mayen (USD $)
Sweden (SEK kr)
Switzerland (CHF CHF)
Taiwan (TWD $)
Tajikistan (TJS ЅМ)
Tanzania (TZS Sh)
Thailand (THB ฿)
Togo (XOF Fr)
Trinidad & Tobago (TTD $)
Tristan da Cunha (GBP £)
Tunisia (USD $)
Turkey (USD $)
Turkmenistan (USD $)
Uganda (UGX USh)
Ukraine (UAH ₴)
United Arab Emirates (AED د.إ)
United Kingdom (GBP £)
United States (USD $)
Uruguay (UYU $)
Vatican City (EUR €)
Venezuela (USD $)
Vietnam (VND ₫)
Yemen (YER ﷼)
Zambia (USD $)
Zimbabwe (USD $)
shop now
shop now
Best Sellers
NEW
DreamStick Cream Blush
Rated 4.8 out of 5
253 Reviews
Based on 253 reviews
$26.00
Guava
Guava
Bubble
Bloom
Jam
Teddy
Kiss
Guava -
$26.00
Bubble -
$26.00
Bloom -
$26.00
Jam -
$26.00
Teddy -
$26.00
Kiss -
$26.00
Add to cart
join the waitlist
NEW
DreamStick Cream Bronzer
Rated 4.8 out of 5
124 Reviews
Based on 124 reviews
$26.00
Mojave
Mojave
Dune
Sahara
Hamada
Mojave -
$26.00
Dune -
$26.00
Sahara -
$26.00
Hamada -
$26.00
Add to cart
join the waitlist
Lip Liner
Rated 4.8 out of 5
83 Reviews
Based on 83 reviews
$16.00
Almond
Almond
Rosewood
Dusk
90210
Almond -
$16.00
Rosewood -
$16.00
Dusk -
$16.00
90210 -
$16.00
Add to cart
join the waitlist
24hr Waterproof Eyeliner
Rated 4.7 out of 5
205 Reviews
Based on 205 reviews
$16.00
Black
Black
Bronze
Brown
Plum
Black -
$16.00
Bronze -
$16.00
Brown -
$16.00
Plum -
$16.00
Add to cart
join the waitlist
SuperBlush™️
Rated 4.8 out of 5
184 Reviews
Based on 184 reviews
$22.00
Bubble
Bubble
Georgia
Terracotta
Carmel
Bubble -
$22.00
Georgia -
$22.00
Terracotta -
$22.00
Carmel -
$22.00
Add to cart
join the waitlist
PowerBrush™️ Bundle
Rated 4.9 out of 5
12 Reviews
Based on 12 reviews
$75.00
$84.00
Add to cart
join the waitlist
E-Balm Tinted Lip Balm
Rated 4.4 out of 5
95 Reviews
Based on 95 reviews
$22.00
Meditate
Meditate
Gratitude
Manifest
Meditate -
$22.00
Gratitude -
$22.00
Manifest -
$22.00
Add to cart
join the waitlist
see all
SOFT AND NOURISHING
Lips
Lip Liner
Rated 4.8 out of 5
83 Reviews
Based on 83 reviews
$16.00
Almond
Almond
Rosewood
Dusk
90210
Almond -
$16.00
Rosewood -
$16.00
Dusk -
$16.00
90210 -
$16.00
Add to cart
join the waitlist
E-Balm Tinted Lip Balm
Rated 4.4 out of 5
95 Reviews
Based on 95 reviews
$22.00
Meditate
Meditate
Gratitude
Manifest
Meditate -
$22.00
Gratitude -
$22.00
Manifest -
$22.00
Add to cart
join the waitlist
Matte Liquid Lipstick
Rated 4.8 out of 5
96 Reviews
Based on 96 reviews
$8.00
$16.00
OG
OG
Phoenix
Flamingo
Holy Grail
OG -
$8.00
Phoenix -
$8.00
Flamingo -
$8.00
Holy Grail -
$8.00
Add to cart
join the waitlist
