Identity Eyeshadow Palette

Rated 4.9 out of 5
Based on 226 reviews
$42

Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any looks, day or night.

    Why we love it:

    Goddess: Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc*, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol.

    Seductive: Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc*, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    Sassy, Goal Digger, Bombshell: Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc*, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    Audacious, Maverick, Charming, Chic, Fearless, Bossy, Humble: Mica, Talc*, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

    *Our talc is always ethically sourced & certified asbestos free!

    Pro tips:

    • Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
    • Use ‘Humble’ to set your lids.
    • Use a damp brush for a more metallic finish.

    Shades:

    • Humble (nudish pink matte)
    • Sassy (pearl shimmer)
    • Goal Digger (true gold shimmer)
    • Seductive (rose gold shimmer)
    • Charming (caramel brown matte)
    • Maverick (taupe matte)
    • Bombshell (metallic pewter shimmer)
    • Goddess (true bronze shimmer)
    • Audacious (burnt brick matte)
    • Chic (plum matte)
    • Bossy (burgundy shimmer)
    • Fearless (dark chocolate matte)

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    average rating 4.9 out of 5
    Based on 226 reviews
    • 5 Stars
      213 Reviews
    • 4 Stars
      9 Reviews
    • 3 Stars
      3 Reviews
    • 2 Stars
      1 Review
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    98% of reviewers would recommend this product to a friend
    Customer photos and videos
    226 Reviews
    Reviewed by Ellen B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    So Pretty!

    This palette is gorgeous! So glad I purchased it.

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    Reviewed by Arineh K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Pretty!

    Love these colors and blend beautifully!

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    Reviewed by Tina H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Best palette for me so far

    I love it. I’m a mature woman. This eyeshadow suit me very well, the quality is super fine and easy to blend, and those simmers are the best quality for mature lids you can fine.

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    Reviewed by Tara T.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Identity palette

    Amazing palette. Great colours and with perfect intensity and coverage. Totally recommend

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    Reviewed by Christine M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Fabulous!

    Just what I hoped the shadows were like. Beautiful colours. Fantastic texture. Go on like a dream and last all day. Brilliant!

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