Identity Eyeshadow Palette

Rated 4.9 out of 5
Based on 275 reviews
$42.00
Orders ship within 24 hrs!

Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any look, day or night.

    Why you'll love it:

    PRO TIPS:

    • Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
    • Use ‘Humble’ to set your lids.
    • Use a damp brush for a more metallic finish.

    SHADES:

    • Humble (nudish pink matte)
    • Sassy (pearl shimmer)
    • Goal Digger (true gold shimmer)
    • Seductive (rose gold shimmer)
    • Charming (caramel brown matte)
    • Maverick (taupe matte)
    • Bombshell (metallic pewter shimmer)
    • Goddess (true bronze shimmer)
    • Audacious (burnt brick matte)
    • Chic (plum matte)
    • Bossy (burgundy shimmer)
    • Fearless (dark chocolate matte)

    GODDESS:
    Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc*, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol.

    SEDUCTIVE:
    Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc*, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    SASSY, GOAL DIGGER, BOMBSHELL:
    Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc*, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    AUDACIOUS, MAVERICK, CHARMING, CHIC, FEARLESS, BOSSY, HUMBLE:
    Mica, Talc*, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

    *Our talc is ethically sourced & certified asbestos free!

    average rating 4.9 out of 5
    Based on 275 reviews
    • 5 Stars
      259 Reviews
    • 4 Stars
      10 Reviews
    • 3 Stars
      5 Reviews
    • 2 Stars
      1 Review
    • 1 Star
      0 Reviews
    98% of reviewers would recommend this product to a friend
    275 Reviews
    Reviewed by Jane B.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5
    Review posted

    My Favorite Palette

    This was the first high end pallete I have bought and has remained my favorite for years. The colors are so beautiful and the formula blends like a dream.

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    Reviewed by Linda L.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    perfect everyday palette

    i held off picking this up cuz i have soooo many eyeshadows. i'm glad to finally have in my collection -not a dud in there, i know i'll use all the shades.

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    Reviewed by Laura F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Wonderful palette

    I love this palette with matt shades for an everyday "my eyes but better" look.

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    Reviewed by Sue M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    The best!

    Awesome! This is a repurchase because I have lived this palette for years!

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    Reviewed by Vanessa P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Beautiful

    The way it’s securely packaged was fantastic. I opened up the palette and it’s stunning. The colors are vibrant and pigmentation is outstanding. This is my first Persona purchase and I’m looking forward to purchasing more. Keep up the great work.

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