Identity Eyeshadow Palette

Rated 4.9 out of 5
Based on 280 reviews
$42.00

Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any look, day or night.

    Why you'll love it:

    PRO TIPS:

    • Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
    • Use ‘Humble’ to set your lids.
    • Use a damp brush for a more metallic finish.

    SHADES:

    • Humble (nudish pink matte)
    • Sassy (pearl shimmer)
    • Goal Digger (true gold shimmer)
    • Seductive (rose gold shimmer)
    • Charming (caramel brown matte)
    • Maverick (taupe matte)
    • Bombshell (metallic pewter shimmer)
    • Goddess (true bronze shimmer)
    • Audacious (burnt brick matte)
    • Chic (plum matte)
    • Bossy (burgundy shimmer)
    • Fearless (dark chocolate matte)

    GODDESS:
    Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc*, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol.

    SEDUCTIVE:
    Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc*, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    SASSY, GOAL DIGGER, BOMBSHELL:
    Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc*, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    AUDACIOUS, MAVERICK, CHARMING, CHIC, FEARLESS, BOSSY, HUMBLE:
    Mica, Talc*, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

    *Our talc is ethically sourced & certified asbestos free!

    average rating 4.9 out of 5
    Based on 280 reviews
    • 5 Stars
      264 Reviews
    • 4 Stars
      10 Reviews
    • 3 Stars
      5 Reviews
    • 2 Stars
      1 Review
    • 1 Star
      0 Reviews
    98% of reviewers would recommend this product to a friend
    280 Reviews
    Reviewed by Birgit K.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Wonderful Palette

    I got the first version before the better packaging, stunning palette. Great for mature eyes. The shimmers are outstanding beautiful. But it's too long out of stock. And we need more variety with the same formula.

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    Reviewed by Debra
    I recommend this product
    Rated 5 out of 5
    Review posted

    Love this pallet! Why is it taking so long to restock?

    Please make this available again. I'll buy 100 I love it so much!

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    Reviewed by Hiba Z.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5
    Review posted

    I’ve had mine for years. It’s the best. I travel with it.

    If you have brown eyes, I highly recommend!! I have a lot of make up as a makeup artist, but this palette is all I need.

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    Reviewed by Ashley H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Amazing

    Love these products so much! Beautiful shading and easy to apply, lasts all day.

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    Reviewed by Susan C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Beautiful palates

    Wonderful colors! Good quality!!

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