Identity Eyeshadow Palette

Rated 4.9 out of 5
Based on 230 reviews
$42.00

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Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any looks, day or night.

    Why you'll love it:

    PRO TIPS:

    • Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
    • Use ‘Humble’ to set your lids.
    • Use a damp brush for a more metallic finish.

    SHADES:

    • Humble (nudish pink matte)
    • Sassy (pearl shimmer)
    • Goal Digger (true gold shimmer)
    • Seductive (rose gold shimmer)
    • Charming (caramel brown matte)
    • Maverick (taupe matte)
    • Bombshell (metallic pewter shimmer)
    • Goddess (true bronze shimmer)
    • Audacious (burnt brick matte)
    • Chic (plum matte)
    • Bossy (burgundy shimmer)
    • Fearless (dark chocolate matte)

    GODDESS:
    Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc*, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol.

    SEDUCTIVE:
    Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc*, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    SASSY, GOAL DIGGER, BOMBSHELL:
    Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc*, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    AUDACIOUS, MAVERICK, CHARMING, CHIC, FEARLESS, BOSSY, HUMBLE:
    Mica, Talc*, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

    *Our talc is ethically sourced & certified asbestos free!

    Pairs well with 👯

    average rating 4.9 out of 5
    Based on 230 reviews
    • 5 Stars
      217 Reviews
    • 4 Stars
      9 Reviews
    • 3 Stars
      3 Reviews
    • 2 Stars
      1 Review
    • 1 Star
      0 Reviews
    98% of reviewers would recommend this product to a friend
    Customer photos and videos
    230 Reviews
    Reviewed by Jennifer P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Well Balanced Color Palette

    You will not be disappointed with this palette. The balance between matte and shimmer is perfect. All colors correlate, giving you endless options for your eye party. I highly recommend this eye palette.

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    Reviewed by Allison G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Great palette

    Great neutral palette with nice soft shimmers. Mattes blend great and I can create easy looks with it.

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    Reviewed by Erica B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Love it and I paid for it with my own money

    I love it

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    Reviewed by Deborah S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Identify palette

    Color blend nicely and are vibrant.

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    Reviewed by Ellen B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    So Pretty!

    This palette is gorgeous! So glad I purchased it.

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