persona identity eyeshadow palette
Identity Eyeshadow Palette
Identity Eyeshadow Palette
Identity Eyeshadow Palette
persona identity eyeshadow palette Identity Eyeshadow Palette Identity Eyeshadow Palette Identity Eyeshadow Palette Identity Eyeshadow Palette

Identity Eyeshadow Palette

Rated 4.9 out of 5
Based on 244 reviews
$42.00

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Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any looks, day or night.

    Why you'll love it:

    PRO TIPS:

    • Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
    • Use ‘Humble’ to set your lids.
    • Use a damp brush for a more metallic finish.

    SHADES:

    • Humble (nudish pink matte)
    • Sassy (pearl shimmer)
    • Goal Digger (true gold shimmer)
    • Seductive (rose gold shimmer)
    • Charming (caramel brown matte)
    • Maverick (taupe matte)
    • Bombshell (metallic pewter shimmer)
    • Goddess (true bronze shimmer)
    • Audacious (burnt brick matte)
    • Chic (plum matte)
    • Bossy (burgundy shimmer)
    • Fearless (dark chocolate matte)

    GODDESS:
    Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc*, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol.

    SEDUCTIVE:
    Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc*, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    SASSY, GOAL DIGGER, BOMBSHELL:
    Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc*, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    AUDACIOUS, MAVERICK, CHARMING, CHIC, FEARLESS, BOSSY, HUMBLE:
    Mica, Talc*, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

    *Our talc is ethically sourced & certified asbestos free!

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    Write a Review
    average rating 4.9 out of 5
    Based on 244 reviews
    • 5 Stars
      230 Reviews
    • 4 Stars
      9 Reviews
    • 3 Stars
      4 Reviews
    • 2 Stars
      1 Review
    • 1 Star
      0 Reviews
    98% of reviewers would recommend this product to a friend
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    244 Reviews
    Reviewed by Bee Lin T.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Identity Eyeshadow Palette

    Great everyday Palette!

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    Reviewed by Kristy W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    wonderful colors

    beautiful colors, this is my go-to palette.

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    Reviewed by Stacy
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5
    Review posted

    An Every-Day Favorite!

    This is one of the best palettes I own, for the formula and versatility. I can get a variety of warm, cool, and neutral looks from the smart shade selection. The formula is just buildable enough to be use-friendly, while still reaching full color payoff. All the shades blend easily with no patchiness. The lasting power is great too (I use a good shadow primer). The one I use now is actually the third one I've purchased, because I gave the first two away to other serious makeup lovers in my life (Including my boyfriend)... I think it would be a fantastic palette for beginners too!

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    Reviewed by Jennifer
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Fantastic

    I got this on another site but figured I’d share my thoughts on it. Great quality! Beautiful color story and great staying power. I have oily lids and these stay all day. Highly recommend.

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    Reviewed by Marie-Edith D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Beautiful

    Very good quality pigmented colours. I also like the white minimalist case that doesn't show fingerprints, is easy to clean and super lightweight.

    I would have preferred more matts and less shimmers but still very happy with it!

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