Identity Eyeshadow Palette

Rated 4.9 out of 5
Based on 250 reviews
$42.00

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Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any look, day or night.

    Why you'll love it:

    PRO TIPS:

    • Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
    • Use ‘Humble’ to set your lids.
    • Use a damp brush for a more metallic finish.

    SHADES:

    • Humble (nudish pink matte)
    • Sassy (pearl shimmer)
    • Goal Digger (true gold shimmer)
    • Seductive (rose gold shimmer)
    • Charming (caramel brown matte)
    • Maverick (taupe matte)
    • Bombshell (metallic pewter shimmer)
    • Goddess (true bronze shimmer)
    • Audacious (burnt brick matte)
    • Chic (plum matte)
    • Bossy (burgundy shimmer)
    • Fearless (dark chocolate matte)

    GODDESS:
    Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc*, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol.

    SEDUCTIVE:
    Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc*, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    SASSY, GOAL DIGGER, BOMBSHELL:
    Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc*, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    AUDACIOUS, MAVERICK, CHARMING, CHIC, FEARLESS, BOSSY, HUMBLE:
    Mica, Talc*, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

    *Our talc is ethically sourced & certified asbestos free!

    average rating 4.9 out of 5
    Based on 250 reviews
    • 5 Stars
      236 Reviews
    • 4 Stars
      9 Reviews
    • 3 Stars
      4 Reviews
    • 2 Stars
      1 Review
    • 1 Star
      0 Reviews
    98% of reviewers would recommend this product to a friend
    250 Reviews
    Reviewed by Lauren R.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Love!!

    Perfect everyday colors. Blends effortlessly! Love it

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    Reviewed by Pilar J.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Wonderful!

    As a woman with hazel eyes, I love the colors of this palette. They offer so many combinations, from natural to sultry looks. They also go on smoothly, blend nicely and stay put.

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    Reviewed by Candice Y.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Perfect for everyday and night time looks

    I love that this palette has a mixture of mattes and shimmers. They are all buttery soft and blends so well.

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    Reviewed by Bee Lin T.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Identity Eyeshadow Palette

    Great everyday Palette!

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    Reviewed by Kristy W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    wonderful colors

    beautiful colors, this is my go-to palette.

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