Identity Eyeshadow Palette

Rated 4.9 out of 5
Based on 244 reviews
$42.00

Get it as early as -

Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any looks, day or night.

    Why you'll love it:

    PRO TIPS:

    • Use a flat brush to pack on color, fluffy brush to blend out the harsh edges, and a pointed brush to smudge out lower lash line.
    • Use ‘Humble’ to set your lids.
    • Use a damp brush for a more metallic finish.

    SHADES:

    • Humble (nudish pink matte)
    • Sassy (pearl shimmer)
    • Goal Digger (true gold shimmer)
    • Seductive (rose gold shimmer)
    • Charming (caramel brown matte)
    • Maverick (taupe matte)
    • Bombshell (metallic pewter shimmer)
    • Goddess (true bronze shimmer)
    • Audacious (burnt brick matte)
    • Chic (plum matte)
    • Bossy (burgundy shimmer)
    • Fearless (dark chocolate matte)

    GODDESS:
    Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc*, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol.

    SEDUCTIVE:
    Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc*, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    SASSY, GOAL DIGGER, BOMBSHELL:
    Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc*, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol.

    AUDACIOUS, MAVERICK, CHARMING, CHIC, FEARLESS, BOSSY, HUMBLE:
    Mica, Talc*, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

    *Our talc is ethically sourced & certified asbestos free!

    Pairs well with 👯

    average rating 4.9 out of 5
    Based on 244 reviews
    • 5 Stars
      230 Reviews
    • 4 Stars
      9 Reviews
    • 3 Stars
      4 Reviews
    • 2 Stars
      1 Review
    • 1 Star
      0 Reviews
    98% of reviewers would recommend this product to a friend
    Customer photos and videos
    244 Reviews
    Reviewed by Bee Lin T.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Identity Eyeshadow Palette

    Great everyday Palette!

    Loading...
    Was this helpful?
    Reviewed by Kristy W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    wonderful colors

    beautiful colors, this is my go-to palette.

    Loading...
    Was this helpful?
    Reviewed by Stacy
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5
    Review posted

    An Every-Day Favorite!

    This is one of the best palettes I own, for the formula and versatility. I can get a variety of warm, cool, and neutral looks from the smart shade selection. The formula is just buildable enough to be use-friendly, while still reaching full color payoff. All the shades blend easily with no patchiness. The lasting power is great too (I use a good shadow primer). The one I use now is actually the third one I've purchased, because I gave the first two away to other serious makeup lovers in my life (Including my boyfriend)... I think it would be a fantastic palette for beginners too!

    Loading...
    Was this helpful?
    Reviewed by Jennifer
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Fantastic

    I got this on another site but figured I’d share my thoughts on it. Great quality! Beautiful color story and great staying power. I have oily lids and these stay all day. Highly recommend.

    Loading...
    Was this helpful?
    Reviewed by Marie-Edith D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5
    Review posted

    Beautiful

    Very good quality pigmented colours. I also like the white minimalist case that doesn't show fingerprints, is easy to clean and super lightweight.

    I would have preferred more matts and less shimmers but still very happy with it!

    Loading...
    Was this helpful?

    Related Products