We believe feeling good is your superpower.

We believe in simplifying beauty with easy-to-use makeup using skincare ingredients to help you feel and look your best.

Simplify

Simplify

We take the guesswork out of your beauty routine. Our secret sauce? Beginner-friendly, hassle-free formulas designed with color theory in mind to enhance your natural beauty - we’ll do the heavy lifting, so you don’t have to!

Purposeful

Purposeful

Each product is developed with intention. This means saying no to constant launches and potentially harmful ingredients and yes to, skin-loving cruelty-free ingredients.

Feel Good

Feel Good

Self care doesn’t always have to be in the form of a face mask or bubble bath. It starts with understanding and accepting ourselves without judgement. Loving ourselves for who we are. We believe in the power of small actions like taking a moment for ourselves and practicing a positive inner dialogue that can help transform how we feel and see ourselves.

Meet Sona ☺

I’m Sona, founder of Persona Cosmetics. My passion for beauty began as a child, inspired by my mom, a hairstylist. After moving from Armenia to Los Angeles at 12, I eventually became a makeup artist, where I realized the power of simplicity in beauty.Having struggled with sensitive, acne-prone skin, I wanted to create makeup that was gentle yet effective. When I started Persona Cosmetics, my goal was to develop easy-to-use products that simplify your beauty routine. We focus on purposeful formulations, using skincare ingredients that are gentle, cruelty-free, and always fragrance-free. I’ve always believed that beauty should make you feel good inside and out, and that’s the heart of everything we do at Persona.

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