We believe feeling good is your superpower.
We believe in simplifying beauty with easy-to-use makeup using skincare ingredients to help you feel and look your best.
Simplify
We take the guesswork out of your beauty routine. Our secret sauce? Beginner-friendly, hassle-free formulas designed with color theory in mind to enhance your natural beauty - we’ll do the heavy lifting, so you don’t have to!
Purposeful
Each product is developed with intention. This means saying no to constant launches and potentially harmful ingredients and yes to, skin-loving cruelty-free ingredients.
Feel Good
Self care doesn’t always have to be in the form of a face mask or bubble bath. It starts with understanding and accepting ourselves without judgement. Loving ourselves for who we are. We believe in the power of small actions like taking a moment for ourselves and practicing a positive inner dialogue that can help transform how we feel and see ourselves.
Meet Sona ☺
I’m Sona, founder of Persona Cosmetics. My passion for beauty began as a child, inspired by my mom, a hairstylist. After moving from Armenia to Los Angeles at 12, I eventually became a makeup artist, where I realized the power of simplicity in beauty.Having struggled with sensitive, acne-prone skin, I wanted to create makeup that was gentle yet effective. When I started Persona Cosmetics, my goal was to develop easy-to-use products that simplify your beauty routine. We focus on purposeful formulations, using skincare ingredients that are gentle, cruelty-free, and always fragrance-free. I’ve always believed that beauty should make you feel good inside and out, and that’s the heart of everything we do at Persona.
