
Our Philosophy
We are committed to constantly learning, evolving, and growing to make our products both better for you and the earth. To develop products that are skin-friendly, easy-to-use and help you feel and look your best!

Feel Good
We believe in creating feel-good products using nourishing, skin-loving ingredients, without ingredients such as:
• Formaldehydes
• Sulfates (SLS & SLES)
• Parabens
• Phthalates
• Synthetic Fragrances
• Mineral Oil
• Polyethylene Glycol (PEGs)
• Triclosan/Triclocarban
• Ethanolamines (MEA, DEA, TEA)
• Toluene
• Aluminum, Lead, Coal Tar, or any derivatives
Find our full list of ingredient no-nos here.

Do Good
Part of feeling good is doing good. We are a PETA certified cruelty-free company, using only responsibly sourced ingredients, and recyclable materials in our packaging. We strive to minimize our carbon footprint wherever possible, and bring awareness to implement new changes for a better environmental future.

Look Good
Along with nourishing formulations, we develop high-performing products with the perfect color payoff. We do not use:
• Carbon Black
• Coal Tar derived colorants
• Non-FDA approved colorants
Beneficial ingredients we love to use:

Vitamin E
Soothes and softens skin

Shea Butter
Nourishing emollient with vitamins A & E that softens & soothes

Avocado Oil
Rich in Vitamin E, which leaves skin feeling moisturized & soft

Green Tea Extract
Packed with antioxidants and
skin-soothing properties

Aloe Vera Extract
Anti-inflammatory emollient that soothes, hydrates, and repairs damaged skin

Jojoba Oil
Anti-inflammatory oil that moisturizes and boosts your skin’s protective barrier

Vitamin E
Soothes and softens skin

Shea Butter
Nourishing emollient with vitamins A & E that softens & soothes

Avocado Oil
Rich in Vitamin E, which leaves skin feeling moisturized & soft

Green Tea Extract
Packed with antioxidants and
skin-soothing properties

Aloe Vera Extract
Anti-inflammatory emollient that soothes, hydrates, and repairs damaged skin

Jojoba Oil
Anti-inflammatory oil that moisturizes and boosts your skin’s protective barrier