Our Philosophy

We are committed to constantly learning, evolving, and growing to make our products both better for you and the earth. To develop products that are skin-friendly, easy-to-use and help you feel and look your best!

Feel Good

We believe in creating feel-good products using nourishing, skin-loving ingredients, without ingredients such as:
‎‏‏‎‏‏‎ ‎‏‏‎ ‎ ‎• Formaldehydes
‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎• Sulfates (SLS & SLES)
‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎• Parabens
‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎• Phthalates
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Synthetic Fragrances
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Mineral Oil
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Polyethylene Glycol (PEGs)
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Triclosan/Triclocarban
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Ethanolamines (MEA, DEA, TEA)
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Toluene
‏‏‎ ‎‏‏‎ ‎‏‏‎ • Aluminum, Lead, Coal Tar, or any derivatives

Find our full list of ingredient no-nos here.

Do Good

Part of feeling good is doing good. We are a PETA certified cruelty-free company, using only responsibly sourced ingredients, and recyclable materials in our packaging. We strive to minimize our carbon footprint wherever possible, and bring awareness to implement new changes for a better environmental future.

Look Good

Along with nourishing formulations, we develop high-performing products with the perfect color payoff. We do not use:
‏‏‎ ‎‏‏‎ ‎‏‏‎• Carbon Black
‏‏‎ ‎‏‏‎ ‎‏‏‎• Coal Tar derived colorants
‏‏‎ ‎‏‏‎ ‎‏‏‎• Non-FDA approved colorants