Smudge-proof. Waterproof. Effortless

Not Your Average Eyeliner

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Shop our best-selling & newest makeup must haves

persona chocolate 24hr Waterproof Eyeliner
persona brown 24hr Waterproof Eyeliner
persona stone 24hr Waterproof Eyeliner
persona graphite 24hr Waterproof Eyeliner
persona black 24hr Waterproof Eyeliner
persona bronze 24hr Waterproof Eyeliner
persona plum 24hr Waterproof Eyeliner
persona stone 24hr waterproof eyeliner
persona black 24hr Waterproof Eyeliner
persona chocolate 24hr Waterproof Eyeliner
persona stone 24hr Waterproof Eyeliner
persona black 24hr Waterproof Eyeliner
persona bronze 24hr waterproof eyeliner
persona bronze 24hr waterproof eyeliner
persona chocolate 24hr Waterproof Eyeliner
persona brown 24hr waterproof eyeliner
persona brown 24hr waterproof eyeliner
persona plum 24hr waterproof eyeliner
persona plum 24hr waterproof eyeliner
persona chocolate 24hr Waterproof Eyeliner
persona graphite 24hr waterproof eyeliner
persona graphite 24hr waterproof eyeliner
persona black 24hr Waterproof Eyeliner
persona chocolate 24hr Waterproof Eyeliner
persona stone 24hr Waterproof Eyeliner
persona graphite 24hr Waterproof Eyeliner
persona bronze 24hr Waterproof Eyeliner
persona brown 24hr Waterproof Eyeliner
persona plum 24hr Waterproof Eyeliner
BEST SELLER

24HR Waterproof Eyeliner

Rated 4.6 out of 5
Based on 439 reviews
$18.00
Chocolate
    • +3 more
persona ballet dreamstick cream blush
persona carmel dreamstick cream blush
persona guava dreamstick cream blush
persona kiss dreamstick cream blush
persona teddy dreamstick cream blush
persona bloom cream blush
persona kiss cream blush
persona bloom dreamstick cream blush
persona bloom dreamstick cream blush
persona bubble cream blush
persona bubble cream blush
persona bubble cream blush
persona bubble cream blush
persona jam dreamstick cream blush
persona jam cream blush
persona jam dreamstick cream blush
persona jam cream blush
persona teddy cream blush
persona teddy dreamstick cream blush
Dreamstick Cream Blush
persona teddy cream blush
persona teddy cream blush swatches
persona kiss cream blush
persona kiss cream blush
persona kiss dreamstick cream blush
Dreamstick Cream Blush
persona kiss cream blush
persona guava cream blush
persona guava cream blush
persona guava cream blush
persona guava cream blush
persona jam cream blush
persona georgia dreamstick cream blush
persona georgia dreamstick cream blush
persona carmel dreamstick cream blush
persona georgia dreamstick cream blush
persona georgia dreamstick cream blush
persona carmel dreamstick cream blush
persona carmel dreamstick cream blush
persona carmel dreamstick cream blush
persona ballet dreamstick cream blush
persona ballet dreamstick cream blush
NEW

Dreamstick Cream Blush

Rated 4.7 out of 5
Based on 504 reviews
$28.00
Ballet
    • +1 more
persona marrakesh lip liner
persona americano lip liner
persona almond lip liner
persona rosewood lip liner
persona dusk lip liner
persona 90210 lip liner
persona pumpkin lip liner
persona americano lip liner
persona marrakesh lip liner
persona pumpkin lip liner
persona americano lip liner
persona marrakesh lip liner
persona pumpkin lip liner
persona pumpkin lip liner
persona marrakesh lip liner
persona americano lip liner
persona rosewood lip liner
persona almond lip liner
persona almond lip liner
persona 90210 lip liner
persona 90210 lip liner
persona dusk lip liner
persona dusk lip liner
persona 90210 lip liner
persona rosewood lip liner
persona rosewood lip liner
persona dusk lip liner
persona almond lip liner
persona americano lip liner
persona pumpkin lip liner
persona marrakesh lip liner

Lip Liner

Rated 4.8 out of 5
Based on 185 reviews
$16.00
Pumpkin
    • +3 more
persona dune dreamstick cream bronzer
persona sahara dreamstick cream bronzer
persona mojave dreamstick cream bronzer
persona dune dreamstick bronzer
persona dune dreamstick bronzer
persona dune cream blush
persona dune dreamstick bronzer
persona dune dreamstick bronzer
Dreamstick Cream Bronzer
persona sahara dreamstick bronzer
persona sahara dreamstick bronzer
persona sahara dreamstick bronzer
persona hamada dreamstick bronzer
persona hamada dreamstick bronzer
persona hamada dreamstick bronzer
persona mojave cream blush
persona mojave cream blush
persona mojave cream blush
persona mojave cream blush
persona dune cream blush
AWARD WINNER

Dreamstick Cream Bronzer

Rated 4.8 out of 5
Based on 232 reviews
$28.00
Mojave
The SharpenerThe Sharpener
New

The Sharpener

Rated 4.8 out of 5
Based on 51 reviews
$8.00
persona pomegranate daymask peptide lip balm
persona bubble daymask peptide lip balm
persona june daymask peptide lip balm
persona clear daymask peptide lip balm
persona pomegranate daymask peptide lip balm
persona clear daymask peptide lip balm
persona june daymask peptide lip balm
persona clear daymask peptide lip balm
persona pomegranate daymask peptide lip balm
persona june daymask peptide lip balm
persona pomegranate daymask peptide lip balm
persona pomegranate daymask peptide lip balm
persona june daymask peptide lip balm
persona clear daymask peptide lip balm
persona clear daymask peptide lip balm
persona june daymask peptide lip balm
persona pomegranate daymask peptide lip balm
persona bubble daymask peptide lip balm
persona bubble daymask peptide lip balm
persona bubble daymask peptide lip balm
persona bubble daymask peptide lip balm
persona bubble daymask peptide lip balm
persona bubble daymask peptide lip balm
TRENDING 🔥

Daymask Peptide Lip Balm

Rated 4.7 out of 5
Based on 79 reviews
$22.00
Bubble
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Your Liner’s New Best Friend

Volumizing Tubing Mascara

No flakes.
No tugging.
No drama.
Shop Now>
persona black volumizing tubing mascara
persona chocolate volumizing tubing mascara
persona black volumizing tubing mascara
persona black volumizing tubing mascara
persona black volumizing tubing mascara
persona black volumizing tubing mascara
persona chocolate volumizing tubing mascara
persona black volumizing tubing mascara
persona chocolate volumizing tubing mascara
persona chocolate volumizing tubing mascara
persona chocolate volumizing tubing mascara
persona chocolate volumizing tubing mascara
persona chocolate volumizing tubing mascara
NEW

Volumizing Tubing Mascara

Rated 5.0 out of 5
Based on 2 reviews
$24.00
Black
persona chocolate volumizing tubing mascaraBlack & Chocolate Mascara Duo
NEW

Black & Chocolate Mascara Duo

$40.00 $48.00

Easy, On-the-Go

ESSENTIALS

The SharpenerThe Sharpener
New

The Sharpener

Rated 4.8 out of 5
Based on 51 reviews
$8.00
persona chocolate 24hr Waterproof Eyeliner
persona brown 24hr Waterproof Eyeliner
persona stone 24hr Waterproof Eyeliner
persona graphite 24hr Waterproof Eyeliner
persona black 24hr Waterproof Eyeliner
persona bronze 24hr Waterproof Eyeliner
persona plum 24hr Waterproof Eyeliner
persona stone 24hr waterproof eyeliner
persona black 24hr Waterproof Eyeliner
persona chocolate 24hr Waterproof Eyeliner
persona stone 24hr Waterproof Eyeliner
persona black 24hr Waterproof Eyeliner
persona bronze 24hr waterproof eyeliner
persona bronze 24hr waterproof eyeliner
persona chocolate 24hr Waterproof Eyeliner
persona brown 24hr waterproof eyeliner
persona brown 24hr waterproof eyeliner
persona plum 24hr waterproof eyeliner
persona plum 24hr waterproof eyeliner
persona chocolate 24hr Waterproof Eyeliner
persona graphite 24hr waterproof eyeliner
persona graphite 24hr waterproof eyeliner
persona black 24hr Waterproof Eyeliner
persona chocolate 24hr Waterproof Eyeliner
persona stone 24hr Waterproof Eyeliner
persona graphite 24hr Waterproof Eyeliner
persona bronze 24hr Waterproof Eyeliner
persona brown 24hr Waterproof Eyeliner
persona plum 24hr Waterproof Eyeliner
BEST SELLER

24HR Waterproof Eyeliner

Rated 4.6 out of 5
Based on 439 reviews
$18.00
Chocolate
    • +3 more
persona marrakesh lip liner
persona americano lip liner
persona almond lip liner
persona rosewood lip liner
persona dusk lip liner
persona 90210 lip liner
persona pumpkin lip liner
persona americano lip liner
persona marrakesh lip liner
persona pumpkin lip liner
persona americano lip liner
persona marrakesh lip liner
persona pumpkin lip liner
persona pumpkin lip liner
persona marrakesh lip liner
persona americano lip liner
persona rosewood lip liner
persona almond lip liner
persona almond lip liner
persona 90210 lip liner
persona 90210 lip liner
persona dusk lip liner
persona dusk lip liner
persona 90210 lip liner
persona rosewood lip liner
persona rosewood lip liner
persona dusk lip liner
persona almond lip liner
persona americano lip liner
persona pumpkin lip liner
persona marrakesh lip liner

Lip Liner

Rated 4.8 out of 5
Based on 185 reviews
$16.00
Pumpkin
    • +3 more
persona warm brown Swipe Up Brow Gel
persona cool brown Swipe Up Brow Gel
persona charcoal Swipe Up Brow Gel
persona blonde Swipe Up Brow Gel
persona warm brown Swipe Up Brow Gel
persona warm brown Swipe Up Brow Gel
persona warm brown Swipe Up Brow Gel
persona blonde Swipe Up Brow Gel
persona blonde Swipe Up Brow Gel
persona blonde Swipe Up Brow Gel
persona cool brown Swipe Up Brow Gel
persona cool brown Swipe Up Brow Gel
persona cool brown Swipe Up Brow Gel
persona charcoal Swipe Up Brow Gel
persona charcoal Swipe Up Brow Gel
persona charcoal Swipe Up Brow Gel

Swipe Up Brow Gel

Rated 4.6 out of 5
Based on 62 reviews
$18.00
Cool Brown

Beginner-friendly, Multi-use

POWERBRUSH COLLECTION

Powerbrush BundlePowerbrush Bundle
BUNDLE & SAVE

Powerbrush Bundle

Rated 4.4 out of 5
Based on 29 reviews
$88.00 $108.00
Line+Detail BrushLine+Detail Brush

Line+Detail Brush

Rated 4.8 out of 5
Based on 17 reviews
$20.00
Blush+Highlight BrushBlush+Highlight Brush

Blush+Highlight Brush

Rated 4.9 out of 5
Based on 61 reviews
$24.00
Base+Conceal BrushBase+Conceal Brush

Base+Conceal Brush

Rated 4.6 out of 5
Based on 45 reviews
$24.00
Apply+Blend BrushApply+Blend Brush

Apply+Blend Brush

Rated 4.8 out of 5
Based on 46 reviews
$20.00
Smudge+Define BrushSmudge+Define Brush

Smudge+Define Brush

Rated 4.5 out of 5
Based on 6 reviews
$20.00
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FACE

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LIPS

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EYES

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Easy-to-Use

EYESHADOWS

Identity Eyeshadow PaletteIdentity Eyeshadow Palette

Identity Eyeshadow Palette

Rated 4.9 out of 5
Based on 277 reviews
$42.00
persona oro eyepaint liquid eyeshadow
persona belle eyepaint liquid eyeshadow
persona pony eyepaint liquid eyeshadow
persona pony eyepaint liquid eyeshadow
persona pony eyepaint liquid eyeshadow
persona oro eyepaint liquid eyeshadow
persona oro eyepaint liquid eyeshadow
persona belle eyepaint liquid eyeshadow
persona belle eyepaint liquid eyeshadow
persona oro eyepaint liquid eyeshadow
persona belle eyepaint liquid eyeshadow
persona oro eyepaint liquid eyeshadow
persona belle eyepaint liquid eyeshadow
persona pony eyepaint liquid eyeshadow
persona pony eyepaint liquid eyeshadow
persona oro eyepaint liquid eyeshadow
persona belle eyepaint liquid eyeshadow
NEW

Eyepaint Liquid Eyeshadow

Rated 4.0 out of 5
Based on 17 reviews
$22.00
Oro
persona pony eyepaint liquid eyeshadowEyepaint Liquid Eyeshadow Trio
New

Eyepaint Liquid Eyeshadow Trio

Rated 4.7 out of 5
Based on 6 reviews
$60.00 $66.00

I've said it once, and I'll say it again: This is one of the most underrated eyeliners out there. Persona Cosmetics' 24 HR Waterproof Eyeliner glides on for all-day, all-night wear with a creamy, blendable formula you can trust not to budge.

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