24HR Waterproof Eyeliner

Rated 4.5 out of 5
Based on 511 reviews
$18.00
Color: Chocolate
  • Chocolate
  • Plum
  • Black
  • NEW
  • NEW
  • Brown
  • Stone
  • Graphite
  • Bronze
Chocolate - warm, true brown
Stone - metallic, earthy brown
Graphite neutral, smokey gray
Black - classic black
Bronze - metallic copper bronze
Brown - warm, deep brown
Plum - warm, purple brown
Maroon - rich, plum purple with shimmer
Midnight - navy blue with a luminous sheen

Why you'll love it:

Intensify your eyes with this creamy, 24hr Waterproof Eyeliner that glides on smooth for all-day to all-night wear. Ideal for lash line, waterline, the creamy bendable formula comes in seven sultry shades for a perfect look anytime, no touch-ups needed. Cruelty-free, Paraben-free, Gluten-Free and Vegan. Easy-to-sharpen pencil. Made with ❤️ in USA

How to use:
Use the pencil to precisely line your eyes or smudge color during the first 30 seconds of application for a more smokey look.

BLACK:
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic wax, Isododecane, Polybutene, Ethylene / Propylene Copolymer, Rhus Succedanea Fruit Wax, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Copernicia Cerifera (Canauba) Wax. May Contain +/-: Iron Oxides (Cl 77491, 77492, 77499), Ferric Ferrocyanide (Cl 77510), Black 2, Mica (Cl 77019)

BRONZE:
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic wax, Isododecane, Polybutene, Ethylene / Propylene Copolymer, Rhus Succedanea Fruit Wax, Silica, Silica Silylate, Pentaerythrityl Tertra-Di-T-Butyl Hydroxyhydrocinnamate, Copernicia Cerifera (Canauba) Wax. May Contain +/-: Copper Powder (Cl 77400), Mica (Cl 77019), Iron Oxides (Cl 77491, 77492, 77499)

BROWN:
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene / Propylene Copolymer, Rhus Succedanea Fruit Wax, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnuaba) Wax. May Contain +/-: Iron Oxides (CL 77491, CL 77499, CL77492), Ferric Ferrocyanide (CL 77510), Mica (CL77019).

PLUM:
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene / Propylene Copolymer, Rhus Succedanea Fruit Wax, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnuaba) Wax. May Contain +/-: Iron Oxides (CL 77491, CL 77499, CL77492), Titanium Dioxide (CL 77891), Mica (CL77019)

GRAPHITE:
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene,
Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate,
Copernicia Cerifera (Carnauba) Wax, Silica. May Contain +/-: Mica (Cl 77019), Iron Oxides (Cl 77491,
77492, 77499), Titanium Dioxide (Cl 77891), Bronze Powder (Cl 77400), Copper Powder (Cl 77400)

CHOCOLATE:
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/PropyleneCopolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax,Ascorbyl Palmitate, Butylene Glycol, Caprylyl Glycol, Ethylhexyl Palmitate, Helianthus Annuus (Sunflower) Seed Oil,Hexylene Glycol, Macadamia Integrifolia Seed Oil, Panthenol, Silica Dimethyl Silylate, Simmondsia Chinensis (Jojoba)Seed Oil, Sodium Hyaluronate, Phenoxyethanol. May Contain +/-: Iron Oxides (Cl 77491, 77492, 77499), Mica (Cl 77019)

STONE:
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Calcium
Sodium Borosilicate, Calcium Aluminum Borosilicate, Ethylene/Propylene Copolymer, Silica Silylate, Silica,
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax, Tin Oxide.
May Contain +/-: Mica (Cl 77019), Iron Oxides (Cl 77491, 77492, 77499) Titanium Dioxide (Cl 77891)

MAROON:
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Synthetic Fluorphlogopite, Polybutene, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax, Tin Oxide, Argania Spinosa Kernel Oil. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Mica (CI 77019), Ferric Ferrocyanide (CI 77510).

MIDNIGHT:
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Calcium Sodium Borosilicate, Polybutene, Silica, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax, Synthetic Fluorphlogopite, Tin Oxide. May Contain (+/-): Iron Oxides (CI 77491, 77492, 77499), Mica (CI 77019), Titanium Dioxide (CI 77891).

average rating 4.5 out of 5
Based on 511 reviews
  • 5 Stars
    410 Reviews
  • 4 Stars
    31 Reviews
  • 3 Stars
    23 Reviews
  • 2 Stars
    12 Reviews
  • 1 Star
    35 Reviews
86% of reviewers would recommend this product to a friend
Customer photos and videos
511 Reviews
Reviewed by Oneida B.
Verified Buyer
I recommend this product
Shade
Brown
Rated 5 out of 5
Review posted

Stay put non transfer rich pigment

Love the 24 hr liner. Used to have transfer issues with other liners, this one is the real deal.Does exactly as it says, stays put and the color is rich. Definitely grab the sharpener, it does make an absolute difference!

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Reviewed by Dawn P.
Verified Buyer
I recommend this product
Shade
Brown
Rated 4 out of 5
Review posted

Great Eyeliner

One of the best eyeliners I have used. Stays in place all day. I will definitely buy again in different colors.

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Reviewed by Kim S.
Verified Buyer
I recommend this product
Shade
Plum
Rated 5 out of 5
Review posted

Best Eyeliner

Eyeliner goes on smoothly.. A little blends out beautifully with an angle brush. I'm 57 and Chocolate and Plum are my favorite shades. Lasts until I remove it at night. I've stopped using my other brands of Eyeliner.

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Reviewed by Kathy B.
Verified Buyer
I recommend this product
Shade
Brown
Rated 5 out of 5
Review posted

Persona 24 HR waterproof eyeliner

This is the best eyeliner I’ve ever used and the Chocolate and Plum combo are so pretty. Easy to apply… it glides and stays put all day.

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Reviewed by Trudy S.
Verified Buyer
I recommend this product
Shade
Bronze
Rated 5 out of 5
Review posted

24 hour waterproof eyeliner

I am in my 60’s the last thing I want to do is pull on my eye lids to put on an eye liner . This liner glides on smoothly and evenly . I want products that enhance my eyes not define lines. Every time I wear this liner I get stopped asking what kind of eyeliner is that ? My family asked me what I did differently to my eyes. I had no idea how large my eyes could look! I’ve told all my friends . Buy it once I bet it won’t be the last time you buy it ! Beautiful colors too!

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