Ready for a bolder Persona? The Identity Two Palette provides the same buttery, buildable formula as our original Identity Palette, with more stunning shimmers and epic color payoff. This palette features twelve vivid shades, including five buttery mattes & seven rich shimmers that deliver an iridescent finish - no wet brush needed & never streaky. So glam it up. Smoke it out. Turn natural into supernatural. Whatever persona you want to create, the Identity Two is versatile enough for everyday looks, date-night drama, and everything in between.

  • Cruelty-free, Paraben-Free, Made in the USA.

Pro tips:

  • Use “Kind” to set your lids 
  • Use a flat brush to pack on color, whether matte or shimmer
  • Use a fluffy brush to blend out the harsh edges and a pointed brush to smudge out lower lash line


  • Limitless: True Black (Matte) 
  • Confident: Rich Purple (Shimmer) 
  • Independent: Gunmetal Blue (Shimmer) 
  • Brave: Warm Medium Brown (Matte) 
  • Driven: Emerald (Shimmer) 
  • Loyal: Warm Soft Brown (Matte) 
  • Resilient: Bronze (Shimmer) 
  • Unique: Rich Gold (Shimmer) 
  • Kind: Pale Nude (Matte) 
  • Empowered: Deep Cranberry (Shimmer) 
  • Passionate: Light Maroon (Matte) 
  • Honest: Pearly Nude (Shimmer)