Persona Files: Meet Lily Adel

Lily Adel is the founder of Clyque The Label. Inspired by her search for basics that aren’t basic, her brand focuses on effortless style and high-quality pieces made right in LA. You can find Lily sharing her everyday life, inspiring travels, the behind-the-scenes of running a brand beloved by it-girls everywhere, and the frequent instantly-savable outfit of the day pics.

We sat down with Lily to chat all things entrepreneurship, fashion, and beauty:

We are obsessed with Clyque and feel like you’ve really mastered elevated basics– as a founder, what has been the most rewarding aspect of building Clyque?

First off, THANK YOU, and I would say just that! Seeing & hearing people love / wear / live in CLYQUE truly means the world to me. The fact that people are continuously reaching for CLYQUE pieces as a part of their everyday lives is such an honor. There are SO many brands, and I find it to be exceptionally rewarding to know that our community, picks CLYQUE every time. 

A Clyque basic you think every girl needs in their closet?
The KELLY, WALKER, and TIANA fits are my personal favorites for everyday essentials. They layer effortlessly & of course wear well alone as well. I find myself wearing either of these styles daily. 

Must have beauty products in your bag?
I am a DIE HARD fan of the Dreamstick Cream Bronzer in the color Dune. I use it to contour my face or as a classic bronzer. The cream formula really glides on smoothly and for me, lasts all day / night. I live for a good natural make-up look as well on most days and feel like a couple dabs of the bronzer blended in just hits the effortless dewy look I thrive in. I wish I kept all my empties for a good pic of how real the obsession is!

The bag you’re obsessed with at the moment?
I treated myself to the Idaho by The Row in the smooth brown leather & just WOW. The craftsmanship is so divine, and I cannot wait to wear it throughout the next few months with all my summer whites.